Developing coherent strategy has never been harder. Faced with heightened uncertainty, competition and globalization the importance of good strategy has never been greater. Despite the complexity and importance, the processes and tools available to support strategic planning are generally inadequate.
ERP processes and financial systems focus on tracking and reporting budgets and operational measures, but strategic planning is much more than a numbers game. Even “Business Intelligence” systems focus on extrapolating data from the “rear view mirror”, which is typically not a reliable indicator of the future.
The GenSight solution incorporates best-practice methodologies for strategic planning. It will enable you to:
- Analyze and visualize your strategic market position
- Identify the most attractive markets
- Objectively evaluate your competitive advantage
- Develop roadmap strategies for product introductions
- Manage the in-market product portfolio
- Align new initiatives to strategic goals
- Plan for alternative scenarios to manage uncertainty
The result is that GenSight brings the strategy process to life in a robust and highly visual way. GenSight provides a more solid foundation for your P&L forecasts, growth estimates and budgets – with more consistency and transparency of strategic thought. Investment decisions can be made with more confidence.
GenSight brings a unique interactive capability to thoroughly explore strategic position, options and gaps. Complex issues can be visualized from many different perspectives and at many different levels. Powerful slice-and-dice analysis features provide a breakthrough diagnostic capability to view the portfolio over time, by market, by segment, competitor … or any other dimension.
Individuals and teams find that a truly holistic view, that would otherwise be impossible, is the natural and optimal way to evaluate strategy. Decisions and their implications can be viewed and tested openly and experimentally, thus providing a platform for making high value investment decisions in an objective way.
GenSight – Creating Strategic Vision
GenSight incorporates proven methodology to master the complexities and practicalities of fact-based strategic planning. The solution includes process design, software tools, and integration into your business environment to dramatically enhance your ability to:
- Visualize complex strategic issues from different perspectives
- Formulate future strategy and monitor key drivers of business performance
- Run simulations to compare alternative strategies
- Align investment programs and projects with strategic goals
- Test business plans against different scenarios and highlight risks or uncertainties
- Track strategy deployment programs against key milestones
GenSight enables you to think and act in a constructive way about different scenarios that reflect alternative assumptions about the future. “What-if” analyses can easily be created and compared. Strategies can be tested for robustness against alternative scenarios. Organizations only remain competitive by adapting to the dynamic conditions around them. Very simply, those organizations that are the best adaptors today will be the leaders tomorrow.