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The strategic planning process depends on many individuals and teams
who are often decentralized and have their own agendas. Their knowledge,
ambitions and decisions must all be aligned with short-term financial
necessities and balanced against long-term strategic goals.
Existing ERP processes and financial systems focus on tracking and
reporting internal operational measures, while true market and competitive
intelligence is largely unsupported. Managers, under an intense analytical
burden, understandably struggle to resolve and communicate the real
depth of strategic thought. Consequently, financial assumptions frequently
lack objective bases; issues and alternatives are so complex and intertwined
that they are impossible to articulate; and political posturing can
easily skew the dialogue, leading to decisions by gut feel which are
then post-justified.
GenSight® Business Portfolio Management (GenSight® BPM)
may be implemented at any of the following levels:
- PRODUCT-MARKET PORTFOLIO MANAGEMENT – Internal
financials are combined with an external market focus to produce
hybrid decision support models. Reality-based scorecards on
criteria such as market attractiveness, product strength, strategic
fit and risk provide an essential cross-check for financial
projections and aspirations. Graphical portfolio simulations
show evolution over time, and enable alternative product-market
strategies to be assessed and optimized.
- CORPORATE PORTFOLIO
MANAGEMENT– Strategic
business units operating in different markets are objectively
compared in terms of value creation potential, risk and fit – not
just financials. The implications and trade-offs of resource
allocation choices are highlighted, leading to enhanced target
setting and better overall portfolio balance and integration.
- INDUSTRY AND COMPETITOR PORTFOLIO
MANAGEMENT (ICPM) – Imagine
a rich and multi-layered interactive picture of all
the main segments and dimensions in your industry,
showing all key competitors positions. Underpinned
by rigorous external analysis - such as market attractiveness
profiles and critical success factor analysis – ICPM
takes competitor pre-emption, new business development
and global category management to a new level of capability.
Why GenSight® BPM?
GenSight® BPM is a proven business process
that dramatically enhances ability to:
- Understand, explore and build a consensus view of the key
strategic value drivers.
- Objectively evaluate portfolio choices
as the basis for investment, divestment, and merger & acquisition
decisions.
- Make better resource allocation decisions (people and capital)
by clearly prioritizing alternatives according to value creation
potential
- Provide stimulation and insight to identify appropriate
growth strategies.
With GenSight® BPM, P&L forecasts, growth
estimates and budgets have a more solid foundation, with greater
consistency, rigor and transparency of strategic thought. Investment
decisions can be made with more confidence.
The proprietary GenSight™ software brings a unique interactive
capability to thoroughly explore strategic position, options and gaps.
Complex issues can be visualised from many different perspectives and
at many different levels. Powerful slice-and-dice analysis features
provide a breakthrough diagnostic capability to view the portfolio
over time, by market, by segment, competitor … or any other
dimension.
Individuals and teams find that a truly holistic view,
that would otherwise be impossible, is the natural and optimal
way to evaluate strategy. Decisions and their implications can be viewed
and tested openly and experimentally, thus providing a platform
for making high value investment decisions in an objective way.
SEE ALSO:
GenSight® solutions
for:
Software -
key features: (More>)
- Portfolio Visualization and Animation
- Multi-Dimensional Portfolio Analytics
- Criteria-Based Decision Support
- Predictive Business Modeling
- Resource Optimization
- Project Tracking and Workflow
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