Multiplicative Factors are included in the multi criteria decision support suite of tools in the GenSight portfolio management and analysis software.
Synonyms:
Must Meet Criteria
,
Mandatory Conditions
,
Hygiene Factors
See Also:
Criteria Weighting
,
Scorecards
,
Fuzzy Logic
,
Portfolio Visualization
Scorecards can include a mix of weighted addition and weighted multiplication of criteria. Multiplicative criteria are used to reflect situations where a very low score on one criteria will have an overwhelmingly detrimental effect on the overall scorecard.
GenSight enables you to combine a diverse grouping of business metrics using normalization and weighting algorithms to produce a set of composite measures or “scorecards. This enables objective comparison and prioritization of the disparate elements in a portfolio. Both quantitative and qualitative data can be merged into scorecards including value, risk, innovation index, market attractiveness and competitive strength. GenSight scorecards are highly configurable and can be created and calibrated to reflect customer
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