Today’s business environment is in constant flux, full of interconnected issues and “network effects” that make the future impossible to predict. Developing coherent strategy has never been harder and the world will not wait while you do it. In the face of heightened competition and globalization the fundamental need for good strategy remains, despite the growing complexity, and with the added pressure that it must be done increasingly quickly.
The GenSight® Breakthrough brings the strategy process to life in a robust and highly interactive way, by enabling you to:
Visualize complex strategic issues from different perspectives
Formulate a path to the future and monitor key drivers of business performance
Run simulations to compare alternative strategies
Align investment programs and projects with strategic goals
Test business plans against different scenarios and highlight risks or uncertainties
Track strategy deployment programs against key milestones
GenSight® strategic planning applications include:
Strategic Position Assessment (SPA) - GenSight® enables fact-based strategic planning. This includes evaluation of market attractiveness, competitive advantage and financial value in order to develop strategies for market segmentation, positioning and resource allocation. The methodology is fully customizable and is compatible with Value Based Management. More >
Business Portfolio Management – By applying the principles of Strategic Position Assessment at a corporate level, GenSight® enables management of a portfolio of strategic business units, in order to determine investment levels, resource allocation and performance targets. The solution provides an objective and strategic basis on which to make choices between businesses that are competing for resources. More >
Industry and Competitor Analysis and Scenario Planning - Strategic Position Assessment can be extended and replicated across multiple business dimensions to produce a multi-level strategic model of an entire enterprise and its environment. This can include drill-down to individual market segments, competitor analysis, current market position, evolution over time, modeling of different scenarios and simulation of alternative strategies. More >
Product Portfolio Management - GenSight® enables management of a product portfolio through all stages of the lifecycle, including new product planning and development, market introduction, sales and profit maximization, refresh and withdrawal. The solution integrates strategic and financial analysis to identify the most attractive market opportunities and prioritize resource allocation across the portfolio of existing and new products. The solution can also be extended further to prioritize and manage the R&D portfolio of new product development projects. More >
Technology Portfolio Management - GenSight® supports portfolio management of the array of technologies that an enterprise depends upon. This includes evaluation of competitive advantage, technology lifecycle, strategic significance, protectability and internal capability, in order to determine strategies for investment, acquisition and exploitation. More >
The GenSight® Breakthrough brings business intelligence technology to strategic management. Our comprehensive solutions combine software, methodology and implementation support so that managers can analyze, visualize and solve problems of complex strategic choice. Decision makers can interactively explore alternatives in order to formulate a robust fact-based strategy, and then translate it into action.