Managing Complexity
Today’s business environment is in constant flux, full of interconnected issues and “network effects” that make the future impossible to predict. Developing coherent strategy has never been harder and the world will not wait while you do it. In the face of heightened competition and globalization the fundamental need for good strategy remains, despite the growing complexity, and with the added pressure that it must be done increasingly quickly.
The GenSight® Breakthrough brings the strategy process to life in a robust and highly interactive way, by enabling you to:
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Visualize complex strategic issues from different perspectives
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Formulate a path to the future and monitor key drivers of business performance
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Run simulations to compare alternative strategies
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Align investment programs and projects with strategic goals
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Test business plans against different scenarios and highlight risks or uncertainties
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Track strategy deployment programs against key milestones
GenSight® strategic planning applications include:
Strategic Position
Assessment (SPA) - GenSight® enables
fact-based strategic planning. This includes evaluation of
market attractiveness, competitive advantage and financial
value in order to develop strategies for market segmentation,
positioning and resource allocation. The methodology is fully
customizable and is compatible with Value Based Management. More >
Business
Portfolio Management – By applying the principles
of Strategic Position Assessment at a corporate level, GenSight® enables
management of a portfolio of strategic business units, in
order to determine investment levels, resource allocation
and performance targets. The solution provides an objective
and strategic basis on which to make choices between businesses
that are competing for resources. More >
Industry
and Competitor Analysis and Scenario Planning - Strategic
Position Assessment can be extended and replicated across multiple
business dimensions to produce a multi-level strategic model
of an entire enterprise and its environment. This can include
drill-down to individual market segments, competitor analysis,
current market position, evolution over time, modeling of different
scenarios and simulation of alternative strategies. More >
Product
Portfolio Management - GenSight® enables management
of a product portfolio through all stages of the lifecycle,
including new product planning and development, market
introduction, sales and profit maximization, refresh and
withdrawal. The solution integrates strategic and financial analysis
to identify the most attractive market opportunities and prioritize
resource allocation across the portfolio of existing and
new products. The solution can also be extended further to prioritize
and manage the R&D
portfolio of new product development projects.
More >
Technology
Portfolio Management - GenSight® supports
portfolio management of the array of technologies
that an enterprise depends upon. This includes evaluation
of competitive advantage, technology lifecycle, strategic significance,
protectability and internal capability, in order to determine
strategies for investment, acquisition and exploitation. More >
The GenSight® Breakthrough brings business intelligence technology to strategic management. Our comprehensive solutions combine software, methodology and implementation support so that managers can analyze, visualize and solve problems of complex strategic choice. Decision makers can interactively explore alternatives in order to formulate a robust fact-based strategy, and then translate it into action.
