The strategic planning process depends on many individuals and teams who are often decentralized and have their own agendas. Their knowledge, ambitions and decisions must all be aligned with short-term financial necessities and balanced against long-term strategic goals.
Existing ERP processes and financial systems focus on tracking and reporting internal operational measures, while true market and competitive intelligence is largely unsupported. Managers, under an intense analytical burden, understandably struggle to resolve and communicate the real depth of strategic thought. Consequently, financial assumptions frequently lack objective bases; issues and alternatives are so complex and intertwined that they are impossible to articulate; and political posturing can easily skew the dialogue, leading to decisions by gut feel which are then post-justified.
GenSight® Business Portfolio Management (GenSight® BPM) may be implemented at any of the following levels:
- PRODUCT-MARKET PORTFOLIO MANAGEMENT – Internal
financials are combined with an external market focus to produce
hybrid decision support models. Reality-based scorecards on
criteria such as market attractiveness, product strength, strategic
fit and risk provide an essential cross-check for financial
projections and aspirations. Graphical portfolio simulations
show evolution over time, and enable alternative product-market
strategies to be assessed and optimized.
- CORPORATE PORTFOLIO
business units operating in different markets are objectively
compared in terms of value creation potential, risk and fit – not
just financials. The implications and trade-offs of resource
allocation choices are highlighted, leading to enhanced target
setting and better overall portfolio balance and integration.
- INDUSTRY AND COMPETITOR PORTFOLIO
MANAGEMENT (ICPM) – Imagine
a rich and multi-layered interactive picture of all
the main segments and dimensions in your industry,
showing all key competitors positions. Underpinned
by rigorous external analysis - such as market attractiveness
profiles and critical success factor analysis – ICPM
takes competitor pre-emption, new business development
and global category management to a new level of capability.
Why GenSight® BPM?
GenSight® BPM is a proven business process that dramatically enhances ability to:
- Understand, explore and build a consensus view of the key strategic value drivers.
- Objectively evaluate portfolio choices as the basis for investment, divestment, and merger & acquisition decisions.
- Make better resource allocation decisions (people and capital) by clearly prioritizing alternatives according to value creation potential
- Provide stimulation and insight to identify appropriate growth strategies.
With GenSight® BPM, P&L forecasts, growth estimates and budgets have a more solid foundation, with greater consistency, rigor and transparency of strategic thought. Investment decisions can be made with more confidence.
The proprietary GenSight™ software brings a unique interactive capability to thoroughly explore strategic position, options and gaps. Complex issues can be visualised from many different perspectives and at many different levels. Powerful slice-and-dice analysis features provide a breakthrough diagnostic capability to view the portfolio over time, by market, by segment, competitor … or any other dimension.
Individuals and teams find that a truly holistic view, that would otherwise be impossible, is the natural and optimal way to evaluate strategy. Decisions and their implications can be viewed and tested openly and experimentally, thus providing a platform for making high value investment decisions in an objective way.
GenSight® solutions for:
- Portfolio Visualization and Animation
- Multi-Dimensional Portfolio Analytics
- Criteria-Based Decision Support
- Predictive Business Modeling
- Resource Optimization
- Project Tracking and Workflow