The GenSight Group has been a pioneer in the field of Corporate Portfolio Management since the early 1990’s. We have experience of applying portfolio management across a wide range of strategic, corporate and individual functional areas. Our vision is to provide corporations with a complete sense and respond capability that begins with strategic insight to enhance high value decisions, which are then communicated, executed and tracked to ensure realization of true business benefits.
How to Prioritize a Diverse Portfolio of Initiatives
The GenSight Group’s unique approach supports the strategic management of cross functional initiatives, investments and projects across the business. This unique capability enables organizations to master the complexity of corporate resource allocation across competing opportunities that have different objectives, potential rates of return, investment risks, constraints and dependencies.
The approach takes a much more strategic focus than simply focusing on individual functional portfolios of projects. The Corporate Portfolio Management methodology is fully integrated into the GenSight software.
Cross Functional Application
The GenSight solution defines, codifies and synthesizes a broad array of initiatives and cross functional programs into portfolios that can then be optimized against many multi-dimensional constraints. These portfolios can include elements such as projects, strategies, products, processes, markets or competitors.
The approach is flexible, scalable and configurable. The solution meets executives needs for a “sense and respond” capability – with integrated support across financial modelling, criteria based decision making, resource optimization, project tracking and workflow management.
GenSight is unique in its ability to unite high level strategic decision making with project and portfolio management. The methodology covers the following main areas:
- Strategic Planning
- Strategic Position Assessment
- Industry and Competitor Analysis and Scenario Planning
- Business Portfolio Management
- Product Lifecycle Management
- Technology Portfolio Management
- Project Portfolio Management
- Information Technology (IT)
- Six Sigma
- Capital Projects
- Research & Development / New Product Development
- Marketing Investments
Key Concepts:
There are three key concepts embodied in Corporate Portfolio Management:
Portfolios - that define sets of distinct business elements. These can include any combination of elements such as:
- Markets
- Businesses
- Products
- Competitors
- Projects
- Resources
- Strategies and Programs
- Assets
- Business Processes
- Suppliers
- Technologies
Decision Excellence® Methodology - to synthesize, visualize, analyze and optimize portfolios individually or in combination against multi-dimensional constraints, criteria and goals. Decision Excellence® enables an organization to:
- Maximize Value – by prioritizing using rigorous criteria including financial, strategic, risk, market and competitive.
- Achieve Balance – by ensuring an optimum balance in respect of risk, timescales, business/product areas, project types, technologies, etc.
- Improve Alignment with Strategy – by incorporating strategic objectives into the prioritization process and tracking execution using strategically aligned measures.
- Optimize Resource Allocation – using proprietary genetic search and optimization technology, the GenSight® Optimizer can find the best set of projects or products to maximize the return from constrained resources.
- Track Projects - monitor and control project cost, time and progress, in order to improve return on investment and alignment with strategic goals.
Software Tools
- The GenSight software includes a wide range of advanced analytical tools including 3D visualization, data animation, criteria-based decision support, multi-dimensional projective analytics and genetic optimization algorithms.
The Decision Excellence® methodology is embedded into the GenSight software, and is fully configurable to support different applications and client needs.
