Stage Gate Management is a new product development process based on incremental investment at defined decision gates.
Synonyms:
Stage Gate
,
Stage and Gate
,
Phase Gate
See Also:
New Product Portfolio Management
,
NPD
The stage gate process was originally developed by Dr Robert Cooper. The methodology provides a formalized way of structuring the new product development process into a series of stages (phases) and gates.
Work gets done in the each of the stages – progressing from idea generation, feasibility, development, test and ultimately launch. Before a project can progress to the next stage it must pass a gate - a formalized decision point.
Gate decisions are based on a set of criteria, designed to assess the potential of a product to succeed in the marketplace. Criteria at each gate become more stringent as projects progress through the pipeline.
Effective stage gate management enables winning products to be identified early on, to accelerate time to market. New product failures are reduced by weeding out projects less likely to succeed early on.
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