GLOSSARY	Qualitative Information Evaluation
	Qualitative Information Evaluation

Qualitative Information Evaluation functions are included in the multi criteria decision support suite of tools in the GenSight portfolio management and analysis software.

The system can generate normalized quantitative values by utilizing structured multiple choice questions.

GenSight enables you to combine a diverse grouping of business metrics using normalization and weighting algorithms to produce a set of composite measures or ??scorecards. This enables objective comparison and prioritization of the disparate elements in a portfolio. Both quantitative and qualitative data can be merged into scorecards including value, risk, innovation index, market attractiveness and competitive strength. GenSight scorecards are highly configurable and can be created and calibrated to reflect customer

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• Portfolio Analysis Software Features

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